NOVA TOWER IS ITS FLAGSHIP PROJECT WITH BETTERHOMES SELECTED AS THE EXCLUSIVE PARTNER FOR SALES AND MARKETING.
Al Ansari Properties is a renowned developer with a foundation rooted in a proud legacy of service to the UAE, built over six decades through Al Ansari Exchange. It combines financial expertise, deep market understanding, and a culture of excellence to deliver homes that go beyond conventional expectations.
“Real estate is about more than buildings; it’s about shaping lifestyles,” says Mohamed A. Al Ansari, Chairman of Al Ansari Properties. “Our ambition is to deliver homes that combine comfort, sophistication, and connectivity, while fostering communities where people genuinely thrive.”
Community at the core of philosophy
At the heart of Al Ansari Properties’ approach is a simple philosophy: to create homes that mirror the comfort and service of resort living. The focus on community is complemented by embracing innovation. From digital solutions to sustainability initiatives, the company is committed to enhancing the resident experience in ways that reflect the evolving aspirations of Dubai’s homeowners.
“Our developments are not just about where you live, but how you live,” explains Rashed A. Al Ansari, CEO of Al Ansari Properties. “We are shaping neighbourhoods where people can connect, grow, and belong.”
A heritage of excellence
The group’s heritage gives it a unique advantage in understanding the aspirations of Dubai’s residents. This foundation is evident in its first two flagship developments: Gardenia Residence in Dubai Hills Estate and Noor Tower in Business Bay. These set the tone for what Al Ansari Properties promises its buyers: exceptional quality, world-class amenities, and an elevated lifestyle.
Gardenia Residence offers modern family living, surrounded by greenery in Dubai Hills Estate. Noor Tower, overlooking the Business Bay canal, provides cosmopolitan convenience paired with refined finishes.
Introducing Nova Tower
Building on its strong foundation, Al Ansari Properties raises the bar once again with its new off-plan development, Nova Tower. The 21-floor building comprises 129 residential units of one and two-bedroom apartments, each designed with an emphasis on light, space and flow. Expansive balconies, park views, and refined interiors are paired with a full suite of amenities, including pools, gym, padel court, BBQ area, sauna, and more.
What makes Nova Tower stand out is its setting, a perfect balance between urban accessibility and tranquil living. Rising in the heart of Dubai Science Park, Nova is only minutes from Dubai Hills Mall, Mall of the Emirates, and a cluster of healthcare and educational institutions. It offers residents sweeping views of vibrant landscapes, creating a serene yet connected lifestyle.
Why off-plan and why now
Al Ansari Properties’ entry into the off-plan market comes at a moment of strength for Dubai real estate. New launches continue to attract record demand. According to a Betterhomes report, Q2 alone saw a 30% surge in off-plan apartment transactions, underscoring a growing appetite among investors and end-users.
“As Dubai’s off-plan market continues to set new benchmarks, Nova Tower represents the type of project that appeals to both investors and end-users,” says Wassim Abdalla, Development Sales & Consultancy Director at Betterhomes. “It offers a great combination of quality, lifestyle, and location, three factors that consistently drive long-term value for our clients.”
For Al Ansari Properties, Nova Tower is both a timely response to market momentum and an opportunity to extend its philosophy to a wider audience.
“The goal of Al Ansari Properties is to provide quality homes to the increasing demand in the housing market in the UAE, particularly Dubai,” says Hamed Al Ansari, Real Estate Development Manager of Al Ansari Properties
Exclusive partnership with Betterhomes
With these advantages in mind, Al Ansari Properties has partnered exclusively with Betterhomes to bring Nova Tower to market. Built on seven years of successful collaboration, their partnership is grounded in shared values of quality, integrity, and innovation, combining development vision with market expertise to set a new benchmark in the industry.
“Betterhomes brings deep market insight, a trusted advisory culture, and an extensive global network,” added Rashed A. Al Ansari. “Their track record complements our own standards of excellence, ensuring our customers receive consistent guidance, from first inquiry through to handover and beyond, while focusing on what matters most: the living experience we create.”
“Partnering with Al Ansari Properties is a natural fit for us,” says Richard Waind, CEO of CENCORP.
“Their legacy of trust and commitment to excellence mirrors our own values, and together we’re bringing Nova Tower to market with the shared goal of delivering a seamless and rewarding journey for buyers.”
Al Ansari Properties is already planning new developments in Motor City and other key districts of Dubai. As Al Ansari Properties scales its pipeline, the guiding principle remains unchanged: resort-style luxury adapted for everyday life, with service at its core and community at its heart.
Rashed A. Al Ansari, CEO, Al Ansari Properties, concludes, “With Al Ansari Properties, the future of residential living is realised.”
